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The $5, $10, $15, $20 sale is on!

About Us

Jessica on a Mission:

“I started as a Postpartum Doula when Sky was a toddler as I wanted to support women as they transitioned into motherhood. I remember my first few weeks with Sky and I was so overwhelmed. The more I spoke to women, the more I realized that we didn’t have a place where women could get clothing and bras for themselves with support and guidance. I made so many mistakes buying clothing while I was pregnant and postpartum. I spent way too much money on bras I only wore once or twice because they didn’t fit properly. Then I struggled to find clothing that would make breastfeeding easier. I had to order from a company in Australia off of Etsy. So I created a space that solved both these problems. Now I’ve grown this to support women throughout their entire pregnancy and postpartum periods. I’m so thankful I get to support women throughout their first few years of motherhood.” - Jessica

Jessica Featherstone is the Owner of Close to the Heart, a maternity and postpartum boutique. Jessica Featherstone is Postpartum Doula and Babywearing Consultant who founded Close to the Heart after speaking to local women about the lack of options for breastfeeding and maternity clothing and bras.

The Boutique:

Close to the Heart started in 400 square feet on the main street in Cedarburg and has moved into 1600 square feet in Thiensville to give women options for maternity and postpartum clothing and bras. Close to the Heart has the largest selection of clothing and bras for women during pregnancy and postpartum in the Southeast Wisconsin area.

Beyond Clothing:

Our ‘why’ has always been about supporting women as they transition through motherhood. Everything we do goes back to that. Whether it’s allowing kids to come into work or offering flexible hours to ensure that moms can make school drop off and pick up, we know that supporting moms supports the entire family. In addition to supporting women at work, we do fundraisers for organizations like Moms Mental Health Initiative and Brady Wynn Foundation. You can find us out in the community making sure moms have a spot to feed or change a baby at different festivals. Have an event that needs an infant feeding space? Connect with us.

Meet the Featherstones:

Jessica lives in Cedarburg with her daughter Sky, her husband Daniel, and a German Shepherd. Jessica enjoys supporting women, watercolor painting, coffee, and reading fantasy books.. You can follow Jessica on Instagram at @wiarewildflowers.

Meet the Team:

Our team consists of women who love supporting women through maternity and postpartum. Our team are mothers who are working that delicate home/work balance and making sure the kids are in the right spot at the right time. You may even find a kid or two hanging out at the boutique watching their moms handle it all like the bosses they are.