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The $5, $10, $15, $20 sale is on!

LOVE this store! I shopped a few times with my first pregnancy and went back today for a music class with my toddler that was hosted in her space! It is not only an amazing place to snag a few cute and basic maternity items but also connect with other moms. Jessica (the owner) is so personable, bubbly and has created an amazing space for mamas!

Annalise K

Lovely selection of new and pre-loved maternity and nursing friendly clothing! So nice to be able to try on and support a local business. Sell back your maternity clothes for credit for nursing and postpartum items or donate to local womens charity through the shop. Especially love the zipper access tops for nursing and pumping. Thank you Jessica!

Rachel H.

Service was above and beyond. Was able to shop with my toddler, excellent selection of new and used, CLEAN AND CLASSY. So lucky to have a maternity thrift in the neighborhood!

Ali B.

As a birth and postpartum doula, I refer clients with confidence to Close to the Heart. They are a local brick and mortar store who provide excellent in-person service with all things maternity and postpartum.

Jo Ann B.

Close to the Heart is a one-stop shop for all things maternity and postpartum. It's truly great to have a local store with so many options and so many helpful people.

Riva T.

Close to the Heart is such an amazing addition to the community. Jessica and her amazing shop have helped assist me through several different phases of my motherhood journey - pregnancy, breastfeeding and postpartum. She also has a great selection of gifts. It is a welcoming environment and Jessica is always so kind and helpful. Love this shop!

Opal S.

What a lovely store and service! In the back they have everything you need to bring your baby with you to the store! When we first had our daughter she was 6 days old when we went here and it was SO nice to have a nice clean changing area for us to use as first time parents. I haven't been to the store lately but I have been taking advantage of the online store and always something great to find! You won't be disappointed with the store, service, or products!

Briana S.

LOVE this shop! Being able to try maternity clothes on was incredibly helpful and there’s WAY more in store than any other retailers around. The owner was really helpful in picking out a bra too. There’s pre-loved clothing to buy or sell, which is genius. And it’s always nice to support local. Highly recommend for pregnant or nursing mamas!

Lauren W.

My wife is 15 weeks pregnant and we loved the selection for the early stages of pregnancy and look forward to coming back for the later parts of pregnancy. It’s a gem of a store and worth the trip. We appreciated the great service and selection.

Ryan G.

After shopping at Close to the Heart multiple times online, I finally had my first visit to the store. Hannah and Jess are so knowledgeable and helped pinpoint exactly the items that were going to work best for both my kids and me. Not only are their products all unbeatable quality (have you FELT how soft Little Sleepies pajamas are!?), but it is also a place with such positive mojo. My four-year-old (and I) especially appreciated the coloring station to keep her happily occupied. I highly recommend this gem of a boutique!

Heidi S.

Owner is absolutely great! So helpful finding things that fit and giving recommendations. Also was great with my toddlers that were along for the trip.

Christine O.

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Whether you're expecting a little one soon or navigating the postpartum period, updating your wardrobe with spring essentials can help you feel comfortable, stylish, and ready for the season ahead. 

Conveniently Located

We are minutes from three major cities!

25 minutes from Milwaukee
1 hour 40 minutes from GreenBay
1 hour 30 minutes from Madison


217 N. Main Street
Thiensville, WI

Monday Wednesday,
Thursday ,and Friday: 11am - 5pm
Saturday: 10am - 3pm
Tuesday, Sunday & Evenings:
By Appointment Only


Dedicated Maternity Store

Southern Wisconsin's only dedicated maternity store, with a variety of items in XS to 2XL.

Play Area for the Littles

Bring the littles with and let them have fun in the play area while you shop.

Entire Journey

We carry items to support you through your entire pregnancy and postpartum period.

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